It takes more than wishful thinking in order to land one of your pages in the top 10 of Google, but once you understand the criteria of what is involved, you can increase the likelihood for each of your pages if you start with the goal in mind.

Rankings are based on algorithms, therefore if you are operating within the guidelines of the formula, certain results are produced consistently as a by-product of what comprises your pages.

Outlined below are a few examples of Seo Web Design including clearly defined on-page SEO principles known for producing top 10 results. The first component to ranking in the top 10 results in major search engines is:

Meta Tag Optimization

Keyword stuffing (adding all of your keywords in the title, description and on the page) is a thing of the past. Not only will it blatantly get your red flagged from search engines, the human readers will have such a difficult time attempting to get the gist of your topic, you may as well say "please click the back button and leave my site" to save them the hassle.

Don't stuff your keywords in the meta tags, keep your title on topic and short and sweet succinct title always works better than trying to stuff every possible keyword under the sun in one long / truncated title.

There is nothing more unattractive than words getting cut off in mid sentence, or even worse having to look at the dreaded pipes | keyword stuffing | stuffing even more keywords | even more ridiculous keyword stuffing, etc. No name calling here, but if you are using still using this technique for search engine optimization, it's time to cut the mullet and move into 2007 where things have changed a bit and people actually click on the title based on the emotional response they receive from the message.

In this way, it's not always having to be first on the page that matters (despite popular opinion), it's who's title is the most compelling that gets the click.

The Description Tag

Depending on the strength of your website, you can rank for a keyword that is (a) in the title of the page (b) on your pages (in the body text or links) or (c) in the description tag alone. It's more about the overall combination of these on-page factors that determine the ranking potential within each search engine, as they all have their own criteria for awarding relevance and relative positioning when a query is executed.

Your web page description should be concise and try to use actual search terms in your description (something most SEO companies won't divulge). Any SEO worth their salt knows, that if you want to rank for a specific term, having the "exact match form" of that key phrase in your title and description increases your ranking potential for that term.

Keep the keywords with a higher priority closer to the front of the sentence and try not to go over 250 characters. This keeps your pages focused as well as makes each of the words more potent for ranking. The more words you use, the less potent they become. So once again, the short and sweet version works wonders for a two-fold purpose (1) the visitor, because it indicates to them what they can expect once they arrive and (2) the web bots and search engine spiders, that place a great deal of emphasis on the words in the title or in description data.

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