How old are they?

How much do they make?

Male or female?

Do they have children?

Are they married or single?

What are their problems as they relate to your product? For example if you’re selling patio furniture, what solutions are you providing?

How do they normally shop?

Where do they live?

The next step to building your website is to build a focused site. Using the patio furniture example above, a website could be devoted to patio furniture, teak patio furniture, wrought iron patio furniture, patio furniture care, patio furniture cushions, patio furniture accessories etc…The more focused your website, the easier it is to meet your customer’s needs and to make a profit. If you instead try to meet everyone’s needs then you’ll spread yourself too thin and not meet anyone’s needs. This is particularly important because the more you specialize and focus your site, the more you’ll be seen as an expert and the results will be profits.

The key to any successful website is to fill it with useful content. Content achieves many things including:

Driving traffic

Encouraging return traffic

Improving your search engine rankings

Offering benefits to your visitors

Selling your product

Establishing your credibility

Generating press

Marketing

The types of content you can create for your website is virtually boundless. You can create articles, reviews, blog postings, ebooks, videos, audios, tutorials, guidebooks, workbooks, online courses, case studies, reports, ezines, etc…

The key to your content and to driving traffic to your website is to optimize your pages. Optimization will include adding title tags and description tags to your web pages. It will also include incorporating your keywords into your online content. Search engine spiders search for this information. As they find it, they use it to establish where you rank when a person searches for your keywords, products, or services.

Step 3. Traffic. The best way to drive the profits of an online business is to drive traffic to your website. Driving traffic in web-speak means getting visitors to visit your website. Here are just a few of the ways you can drive traffic and build your business:

Content. Content as stated in step 2, is a critical element of your copy. One of the hurdles many business owners face is dealing with the time it takes to create copy. This can be overcome by hiring a writer to handle the task. However, it is generally beneficial to include your personal touch to your business and writing some, or all, of your own copy is an excellent way to accomplish this. Back to traffic…how does content increase your traffic? The simplest answer is that the search engines really like to see content on your sites and the more frequently you update your site and add content, the better your search engine ranking will be. As your search engine ranking increases, so too will your visibility and the number of visitors. If you offer quality content, new visitors will become loyal visitors and customers.

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