Knowing what is Commercial is something anyone can achieve with great accuracy through simple, regular research - and yes, using your instincts. Check your niche of the market and see what and who is selling. In making judgments on what is commercial, you need to trust your instincts, too. It's not just what or who is selling the most, or in great numbers in a particular genre, it's also about what or who is going to be selling the most, or in great numbers in the next six, twelve and twenty four month periods from now.

Marketing your product is something you can also learn as skillfully as creating commercial songs. Remember also, it's not just a case of what is selling well in your own country (important as this is). You need to be thinking on an international level if you want to expand your selling rate significantly. The first thing, after publishing your product, is to start promoting your web site using lots of good solid links from other sites. Design the pages with one thought in mind: collect email addresses to build a sustained opt in fan base. Go all out to make your website appealing and well above the average looking site. Have regular up to date articles, photos and data about you or your band with information on forthcoming gigs. Respond quickly and enthusiastically to people emailing you with any questions. The more interest you create the stronger your fan base. Anyone who is serious about this can use auto responders. I have lots of friends who love to write and produce product - especially other artists. This means they can publish lots of different artists. If this is the area that interests you be sure to have an updated digital agreement to cover non-exclusive master rights. Once you decide to start, aim to build two main catalogs, one for publishing, and one for record licensing then watch your catalogs, profits and success rate grow.

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