We all know how powerful can be EBay if used properly, as this is the best online auction site around. I thought to share with you some of the best strategies and techniques that can grow your online home business through online auction sites and any trading communities. Using the online auction sites for growing your business can turn into an extraordinary opportunity to make money and generate a lot of useful leads. Now here is the easiest way to build a list of prospect customers for your business while making an honest buck using the auction sites.

* Gather your best articles and organize them into a short e-book. (The customers can pay through Clickbank or other payment service you chose then download the book).

* List the e-book on EBay and don't forget to come up with a killer sales letter. Add few links to your website and some additional contact information.

* Then create a mini-version of the book as a report and put it on sale with a symbolic price, let's say $2. People will be drawn by the price and bid immediately. Remember, your main goal here is not to make cash, but to generate hundreds of leads with this inciting report. After that, all you have to do is use the leads to sell the complete version of the e-book.

* Make sure your e-book has a great title, an interesting cover design and a low price. The deliver costs are zero, while the additional costs (such as EBay fees and credit card transaction fees) are covered by the $2 from each book sale.

* Use the email addresses of the customers that have paid for your report o build a significant mailing list and try to make additional sales. Just make sure you have their permission to receive your FREE updates on the book's subject and give them the opportunity to sign-up or opt-out.

* Keep your customers close by sending them discount coupons for the next auctions they win. This will help you build a solid customer relationship based on commitment.

Growing your online business is not an easy task, but you can make it. Our next lesson will surely be helpful by teaching you step-by-step how to understand the web metrics in order to improve the performance of your online business. Anyway, if you have any questions or suggestions, please email me!