Working the major free search engines (SE’s) is a great way to boost your web site traffic - especially for small online businesses operating in a narrow niche. Getting traffic can be fairly expensive, but with the help of the search engines, you can generate free and highly targeted traffic for many years to come.

Don’t worry, you don’t have to know anything about complex search engine optimization. The principle to boost web site traffic with the major SE’s is simple: You create valuable content pages that match the theme of your site.

Each of these pages is optimized for a specific keyword in order to rank high on the search engine results pages.

Is there a drawback? Well, generating traffic from the search engines takes some time and work. But once the necessary legwork is done? You know it already -- free, targeted traffic for many years to come, without the need to invest any more time.

The big advantages of SE traffic

* Visitors from the SE's are actively searching for what you are offering, which means that they are motivated and open to buy.

* They are new prospective customers -- a great way to build your list.

* They found your site by searching for specific keywords, which means they are highly targeted, open-to-buy visitors.

* You don’t have to pay anything for the visitors arriving at your site.

* Once you've done the legwork, the SE’s will give you a steady stream of targeted traffic for many years. Even if you stop working on your pages, the traffic to your web site will continue.

Help the search engines to find your pages

Why do people use search engines? They are looking for products or services with certain features and benefits and they are typing specific keywords into the search box of the engines in order to find what they want.

No one is looking for you or your site. What the web surfer wants is an answer to his question or a solution for his problem and he doesn’t care if it’s you or someone else who provides the solution.

So, what does this mean for you? In order to boost web site traffic, you have to get many of your web site pages on the first page of the search engine results pages (SERP’s).

But how do you get there?

* Create a list of specific keywords and keyword phrases with high demand and low supply.

* Make sure that each of these keywords matches the theme of your web site.

* Be careful not to dilute your theme -- keep it as narrow as possible. The key to success for small businesses is to target a narrow niche market.

* Create content pages for each of these keywords. Each page has to focus on a single specific keyword and it has to be optimized in order to get a high ranking in the SE’s.

* Build many of these pages -- create a Theme Based Content Site (TBCS) that consists of at least 60 - 80 keyword-focused content pages.

That way, your site becomes an indispensable resource for your niche and your pages will start moving up in the SERP’s -- a sure way to boost web site traffic. Ok, it takes a bit of time and work to build all those pages, but on the other hand the huge pay-off is well worth the effort.

How do you find highly profitable keywords?

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