Network marketing is, or should be, organic by definition. After all, it comes about as a natural product, or byproduct, of normal actions of you, the network marketer. Like most things organic, it might benefit a little from some planting, fertilizing and removal of parasites.

A genuine "network marketer" is concentrating more on the network than the marketing side of the equation. Many of the sales made by network marketers come more often from the trust and relationship the buyer has with the marketer rather than from the perceived qualities of the product itself. Make no mistake here, a good product at a reasonable price can influence a lot of potential buyers, but the trust in the seller will have a lot more to do with success, all other things being equal.

This brings up a point for those interested in getting into a network marketing program, but who are afraid of having to "sell" things. If done properly, the major "job" of the network marketer is to continually expand their circle of friends and acquaintances. It's a rough life, isn't it?

Another point to remember is that many internet business opportunities and internet marketing techniques adapt themselves quite easily to the network marketing model. The main difference the network is built in cyberspace and you may never see a single customer.

HOW TO BUILD A NETWORK

There are many places and activities that are good for building your network, but there are a couple of steps you might want to take first.

* Prepare yourself: At first, there are going to be two strong tendencies on your part. One is to throw up your hands and quit at the first question or contact, the other is going to be the desire to make every meeting into a sale. Both of these will probably be influenced primarily by ignorance. If you don't know what you are talking about, you will either avoid the topic completely, or babble idiotically.

You should definitely be as familiar as possible with your company, its history, its place in the business community, the products you sell, prices, return policies, and the business opportunity itself, in the case of a multi-level-marketing business. You don't have to have every figure or statistic immediately at hand, that's what brochures, website, and lunch dates are for, but you should be able to present a rational overview without consternation.

You should also prepare some simple, tantalizing responses to such beautiful lead in questions such as, "And what business are YOU in?" In his book "The Wave 4 Way To Building Your Downline," Richard Poe offers tips from a successful network marketing professional named Jerry Campisi. When asked what he does for a living, Jerry would commonly reply, "I'm a lifestyle marketer." This response would very often elicit a request for further details on the part of the listener who would then be in the position of asking about what Jerry had to sell rather than having to run away from a sales pitch.

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