What about "Easter salad"? it definitely lowers the degree of competition for you as there will be around 1.2 million results. Great difference, isn't it? This, by itself, shows how different it is to add one more word to the search term. To narrow the search, I even recommend to use one more word to the string. It will be "Easter salad recipes".

Maybe the difference in results won't be very different from "Easter salad", but when Internet searchers use this last string of keywords (a keyphrase), they are more specific about what they need.

Important: If you write rich content on "salad recipes for Easter" and optimize a webpage for it, you will most probably be seen on the first page of the results.

How to Use Keywords or Keyphrase in Writing?

First things first. Your attitude is the most important thing. Write for your webpage visitors. Give them exactly the information related to the keyphrase you're using. Then, at second stage consider the search engine and their rules.

Obviously, now that you've done keyphrase research, you're supposed to make use of the result, in our example, "Easter salad recipes". Use it at your title, body text, meta data, alt tags, etc in a natural way. Again, while doing this, avoid stuffing your page with this key phrase. Keep the keyword frequency, weight, etc in its appropriate proportion.

Don't forget to use some synonymous terms. Google considers synonyms used at the same page by its algorithm. Of course, this doesn't mean that you should sacrifice your keyphrase research by providing a large number of synonymous words or phrases for it. Just consider it a few times.

How to Create Successful Web Pages?

Considering keyword discovery or keyphrase research suggested above, the right way to create successful web pages could be as follows:

1. Launch a thorough keyword discovery or keyphrase research.

2. Apply web copy writing techniques to create rich content for your pages.

3. Finally, optimize your web page to make sure your keyword discovery or keyphrase research hasn't been done in vain.

Eventually, you'll have one such a good web page. Do the same for all other pages of your site and you'll see the result overtime.

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