Since the 1940’s tobacco and in particular cigarettes have been promoted (advertised) in many different ways. Initially, I think that it is important to investigate how and why this has been successful.

Imagine living back in the early 2oth Century when the modern cigarette was first on the scene. We remember the old movies with all the characters in smoke filled rooms. Prior to that, the industry faced similar issues to that of snuff today. Putting a cigarette into your mouth, inhaling and blowing smoke out was considered unsociable and would not "catch on". Well we all know that it did.

It is considered in academic circles that the strength of the marketing and in particular the advertising had much to do with that. Of course, we do not have the large budgets for national, let alone global advertising, but we do have a lot of lessons to learn.

I have broken down these tips into fourteen guiding principles of tobacco tactics:

The Cool Factor By associating celebrities and "ideal" people with fun, excitement and attitude, tobacco advertisers work hard to convince consumers that if they don’t smoke, they’re not cool. (There’s even a brand of cigarette called "Kool"!)

Celebrity Smokers Although tobacco companies can’t use celebrity spokespeople in their ads, researchers have noted an increase in smoking by characters in movies – especially movies with teen appeal. Magazine photos of musicians, models and actors smoking also promote the idea that smoking is glamorous.

Dreams and Insecurities Tobacco advertisers use different strategies to attract males and females. Cigarette ads geared to young women play on the idea of being "liberated" and in control – while at the same time playing on insecurities about body image. Brands geared towards women often have words like "slim" or "slender" in the product name, or use extremely thin models in their ads. Cigarette ads geared to young men use rugged, independent, masculine-looking models, such as the classic image of the Marlboro Man. These models are usually shown participating in sports or outdoor activities, or surrounded by beautiful women.

Facts and Figures Tobacco advertisers have been known to use statistics and "pseudo-science" to give the impression that smoking is safe and to enhance their products’ credibility.

Friends, Fun and Excitement Tobacco ads feed the notion that everyone smokes – and has lots of fun while doing it. Images of happy smokers at parties, in restaurants and even in the great outdoors reinforce the connection between smoking and good times.

Snuff to go

Snuff is trend predicted to increase over the next few years following the tobacco foot steps now that smoking is ban in most public areas! Take into consideration the steps above! and share your thoughts!