Marketing via the internet has created a new era in how we bring products and services to the marketplace. It can be a daunting task to try to provide for internet marketing services for your home business. When my business rapidly increased I found myself conducting an increasing percentage of my endeavors through the internet. I was in the middle of a sea of terms and processes that I had never heard or seen before and I felt as though I was barely treading water. The possibilities of different internet marketing providers increases daily so determining what to look for and how to provide for that support can be overwhelming if one is not prepared

Strategically I developed a list of what I needed from a provider. This can be different for each person given the different ways an individual may have his or her business structured; however, most need to consider some of the basics.

I knew I needed to employ the techniques I learned in the Timothy Ferriss book, "The 4 Hour Work Week", which included increasing my efficiencies rapidly. The area of my business I felt was inefficient was the computer based applications. That a given I set out to follow the directions of my mentors and high performing peers and began the journey of excellence.

First - the list. I wrote down all that I felt I needed in the successful candidate for the Internet Marketing Guru I was seeking.

A. Domain Registration - It is easy to register a domain through one of the popular sites. I wondered if it was wise to do so. At what point will it be beneficial to have a dedicated server for me and my team was another question. B. Website Development or Re-development. I wanted someone to be able to look at my site and help me by giving me course correcting direction as to its effectiveness. This needed to be complete with auto responders and opt in emails.

C. Search Engine Optimization (SEO) was next. I may not know much about what it is other than the basics of realizing that the better my ranking the more traffic will be directed to my website and this ranking is related in large part by the SEO work.

D. Strategies for Affiliate Programs and Links to Site need to be developed so I could utilize them appropriately.

E. Pay-per-click is one area where I kept getting confusing and often conflicting information. People have vastly differing opinions in this area. Listen carefully to the recommendations and sort for yourself what you feel will be the best for your application. Pay-per-click is a critical area for me so extreme focus on the marketer's ability was absolutely key. I just wanted to know in an overview format what all the pay-per-click processes were.

I wanted someone experienced in the construction of campaigns to be developing and maintaining these for me. I know the term split-testing means to have two like processes developed and then change one component within one of the processes to test the market results. I wanted that done but I didn't want to actually create and to the work associated with the split test. My talents relate to business coaching clients to achieve their financial goals, not the specifics of setting up a campaign.

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