RSS directories were initially used by news sites for syndication of their news stories. But, today, the majority of websites are using RSS. The creation of took place in March 1999 and is credited to Netscape. At this time it included a UserLand application which is called scripting news. Eventually Netscape discontinued developing it, but UserLand continued. Soon another company, RSS-DEV Working Group released their own version.

RSS directories are sites collate all RSS links and place them in different categories for other applications to use; similar to web hosting, except it uses RSS links instead of web pages. The links show up on the website, when they are clicked on, the user is sent to the main source of the link.

Here's what you can do with RSS:

Create links from their website to yours.

If you are selling or promoting something, than this is for you. The more RSS directories you upload, the more you will have people who will click to visit. Through RSS feeds, they can obtain listings from your site to theirsite automatically.

Collecting info for analysis.

If you have a brand and you want to watch your competitor you can use RSS. Get a directory of their product or service and RSS will let you what you customers are doing..

Tracking your progress.

With the same method you can track your own business or product activity. You can find out how many people are interested in what you are selling or offering.

Increases productivity.

RSS directories can add efficiency to your company. Use the feeds for sending newsletters. It will save on mailing them to recipients.

Increases efficiency.

With RSS headlines and a summary shows up on your site from news feeds. Some sites offer free RSS directory posting. These are great if your are just starting to work with RSS.

RSS is a cost-effective way of transferring facts and figures and with it you can definitely add to your marketing approach.

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Good Luck! :-)
Jeff Spires