Having links to your web site from other sites is very important. In fact, it is the primary factor used by Google in deciding your site’s ranking for any given keywords.

In other articles I have discussed submitting articles to "article directories," also called "content hubs." This is a great way to build quantity links to your web site, as your articles appear on the content hubs themselves and count as a link to you, plus your articles get downloaded and posted on other web sites and blogs.

Optimized press releases are a great way to build quality links to your web site. I recommend doing this in conjunction with submitting articles to article directories. That way, you’re getting the quantity and quality links.

Online PR consists of writing optimized press releases, putting them out on an RSS feed, and also submitting them to online PR or press release sites.

There are a fair number of web sites now that are public relations sites, where you can register, then submit press releases to them. These online PR sites serve several purposes:

a. Journalists can use them to find interesting news stories, which they will then print in other news outlets, including web sites, magazines, newspapers, radio and TV stations. b. When you submit a press release to an online PR site, the content from these press releases can find its way onto Google News and other big news sites, where it then influences the search engine rankings for your web site

Optimized Press Releases

An "optimized press release" is a press release which announces an event of some kind, and which contains your selected high priority keywords. These are the keywords that you would like your web site to rank highly for in the regular search engine results pages (SERPs).

By writing press releases that are optimized for the keywords you would like to rank for, and then submitting these to online PR sites, these releases will get listed in Google News, and will then move over into regular Google listings.

It is ideal to write an optimized press release and send it out on online PR sites once a week, and continue doing this over a several month period.

RSS: How it Works

An "RSS Feed" is a way to syndicate content out broadly. RSS stands for "really simple syndication." The way this works is that you put together several articles or press releases, put them up in pages on your web site, then put a summary of these articles, their titles and descriptions, into a special type of file called an XML file.

Other people can subscribe to your RSS feed, using a special type of software called an RSS reader. These readers are sort of like email software. The person who subscribes to your RSS feed will open up the reader and see the name of your RSS feed on the left. They click on the name of your RSS feed, and the names of your articles will appear on the right top. They click on the articles and then will see the actual article appear below.

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