The reason this is handy for someone who subscribes to feeds, is that they can find sources of information that they like and they want to access on a regular basis. Then each day they open the RSS reader, tell it to refresh, and all the new articles for all the feeds that he subscribes to will appear.

For a company putting out an RSS feed, it’s a great way to put out information and get it to people who are interested in your information quickly. Plus, notifying the RSS search engines means that your information will also end up in the regular search engines. Then people in the blog universe who go to the RSS search engines like www.technorati.com will tend to read your stuff and quote it in blogs and other web sites. This makes for high quality links.

Pinging the RSS Search Engines

Next you want to ping (send a notification out to) the RSS search engines. This then gets your latest article or release listed in the RSS search engines.

The key things to keep in mind with online PR and optimized press releases are:

1. Write a new one weekly

2. Use the keywords in the release that you want to be ranking highly for.

3. Submit the press release to at least one free online PR site. Select one that will get the content into Google News.

4. Put the article up onto a page on your site.

5. Put the title and summary of the release into an RSS feed XML file. Upload the file.

6. Ping the RSS search engines.

7. Repeat the process each week and keep it up for several months. This will really start to raise your rankings for the keywords you are targeting in your optimized press releases.

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