Recently, I was asked by one of my VIP Platinum Mastermind Coaching Members what was one thing that changed my public speaking income. Without hesitation I responded, ‘When I decided to take a chance and attend a marketing seminar, rather than a speaking seminar!’ I remember that moment like it was yesterday. There were a few things that concerned me.

1) The fact that the seminar was about how to market your business and that it wasn’t specifically a speaker-related seminar. I remember other public speakers telling me I was crazy for choosing to attend this marketing seminar.

2) The fact that I was going to spend more on the registration fee to attend this one marketing seminar than I spent on two, even three speaker-related seminars the previous year. And, I was attending a seminar where I didn’t know anyone else. It was me, all-alone attending a seminar in a strange (and uncomfortable) environment.

Looking back, that was the smartest, most-lucrative decision I’ve ever made and is one decision that made me a very wealthy public speaker. When I learned what top marketers knew and then simply applied it to my public speaking business, my income literally TRIPLED the next year. And, my income has increased EVERY year since attending that first marketing seminar while the amount of time I actually spend traveling, sitting in airports, and being away from home has decreased over the years to where I now only spend about 10-20% of my time traveling to public speaking engagements. The majority of my business is now done in the city where I live.

Today, I invest (not spend) a minimum of $20,000-$30,000 each year on attending seminars, going through home study courses and participating in Mastermind Coaching Groups. I even attended a seminar recently that cost $10,000 to attend. If you think investing $20,000-$30,000 a year is a lot, then you must not be making the kind of big money that I want you to be making. And, there’s no reason why you aren’t making this kind of BIG MONEY so that investing $20,000-$30,000 a year in continuing education isn’t even a thought for you.

Here are 3 reasons why you MUST immediately start attending more events where you’re taught speaker-marketing:

1) A New Way of Thinking and Acting:

When I was only attending public speaker-related seminars, I thought like a speaker. When I began attending marketing-related seminars, I began thinking like a marketer. That is one of the first things I preach to the attendees at my Speaker Boot Camps and I continue to hammer it home to them all throughout the boot camp. Specifically. I say:

You’re NOT in the speaking business. You’re in the business of marketing your public speaking services!

Bottom line is this. If you want to become wealthy as a public speaker, while working as little as possible, then you MUST think and act like a Master Marketer. Simply by attending speaker marketing-related seminars, the thoughts and actions of Master Marketers that you are constantly around begin rubbing off on you.

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