To provide comfort and support during exercise: Many women in their fifties are embarking on exercise programs. For these courageous souls, a comfortably snug sports bra with a strong side panel and flexible back strap would serve the purpose. But there is more to the form and function of a sports bra and I sense that designers should take a more in-depth look at this new generation of newly mobile women. A sports bra can do more than provide a physically supportive fit to the body.There is an ambience that comes with the sports bra that seems very fitting to the 50 plus mind: no longer enslaved to the childbearing imperative, we are, ironically, having better sex and better lives. Menopause has liberated us from the fears of pregnancy; it has also freed us from the doe-eyed, 18 inch waist, Bambi mystique. We want our own unique look—powerful arms and legs, a face that has seen loss and gains, a heart that has acknowledged love in all its dimensions and a walk that speaks of self. The bra that has the most appeal for us now, re-discovering our bodies in bold, new, renovated form is the Sports Bra. And while there are several brands on the market, not one has yet captured the potential a “mindfully” marketed Sports Bra can have on a growing force of 50 plus women.

Know yourself and know your bras!

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