The popularity of writing articles to market everything and anything online has never been greater -- and shows no sign of slowing down anytime soon.

Some article marketers throw caution to the wind and blast their articles out to hundreds of article directory sites using article submission software. Other article marketers manually submit articles to just one or a few article directory sites out of fear of triggering search engine duplicate content filters. The majority of article marketers fall somewhere in between.

As article marketers and SEO (Search Engine Optimization) experts debate the merit of submitting articles to multiple article directories, webmasters continue to pick up reprintable articles and content for use on their sites. These free reprint articles give webmasters the opportunity to keep their sites fresh and provide their visitors with quality content.

The paradox of article marketing is that this viral spread of articles through the process of making them available for free reprinting is precisely the objective of most article marketers.

Certainly, for standard article directories that lack customization and use identical content management systems, and for those sites created using automatically scraped content, the devaluing of duplicate content by search engines can be a genuine concern.

Smart webmasters, however, who use reprint content recognize that SERPS (Search Engine Results Pages) rank pages, not articles. With that in mind, here are 10 smart strategies savvy webmasters can adopt when using free reprint articles to create a win-win for everyone.

Article Reprint Strategy #1: Be selective and choose quality articles for reprinting.

Become familiar with authors who produce quality content. Avoid PLR (Private Label Rights) articles submitted by multiple authors, with or without rewriting. Also, avoid articles produced by article spinner software that generates multiple variations of a single article.

Behind the Page -- Customizing Reprint Content

Having selected appropriate quality content, webmasters can move on to make changes behind the scenes, in the source code of the page the article will appear on. Taking charge of the content of the metatags of the page can help to make the presentation of the article unique.

Article Reprint Strategy #2: Change up the keywords listed in the keyword metatag.

Reduce or increase the number of keywords used, or select different, relevant keywords to highlight.

Article Reprint Strategy #3: Use a unique page title.

Do not use either the page title used by the article directory or the article's title as the title for the page where the article is to be reprinted.

Giving the article page a distinctive title gives the page a chance to stand out on those SERPS that display the page title as the heading for the search result. More importantly, using a different title will help the page to appear unique rather than as yet another reprint.

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