4. It's recommended to receive text links from pages the rank of which are equal to your link-receiving page or even higher. Generally, it's better, at least, to have links from +2PR web pages within a website with good future.

5. The link-sending page shouldn't have taken illegitimate measures to obtain high page rank from search engines.

6. It's better to get inbound links from pages in which there aren't more than 30 outbound links. Pages with +100 outgoing links are considered "link farms" by search engines. They don't get any credits from search engines. On the contrary, they get banned for what they're doing.

7. If the link-sending page uses a banner to post a link to your website, it should have your keyword within the alt tag of the banner.

Note: Building link popularity isn't an easy work to do. It also takes a remarkable amount of your time, but when you see the results, you'll agree with other SEO experts that it's been worth struggling for inbound links. It pays off the hassle.

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