ABOUT LEE MCINTYRE (AUTHOR OF MAILING LISTS UNLEASHED)

Lee McIntyre is a teacher who has already successfully sold digital products online in the teaching niche. Although Lee has only been trading online since 2006 he is a true success, selling 600+ copies of his first Internet Marketing ebook, Auction Profits Unleashed, during pre-launch alone. Since then Lee has launched a number of successful ebooks, a membership site and an excellent newsletter.

ABOUT MAILING LISTS UNLEASHED

Inside Mailing Lists Unleashed, Lee McIntyre explains how to go about building, maintaining and profiting from your very own email list and illustrates this with stories from his past experience and insightful screenshots. The topics Lee covers include;

- Why the traditional model of Affiliate Marketing is flawed!!

- How to automate your List Building Efforts!! - How to create a Sizzling Squeeze Page!!

- How to create an Effective Thankyou Page!!

- How to create an Effective Confirmation Page!!

- How to create your very first Newsletter!!

- How to profit from your List!!

After a short introduction, Lee criticises the traditional model of affiliate marketing. He believes the core advice is correct but the way people are encouraged to execute it is poor. Overall, Lee believes that focussing on just achieving sales is a short-term approach. Focussing on building a list is (in Lee's eyes) a much better long-term approach. I agree with what Lee says in this chapter. By building a list the traffic you generate can be utilised multiple times and it is a much more efficient system than sending leads direct to a sales page.

Next, Lee goes on to discuss how to automate your list building activities. The best way to do this is by taking advantage of the services of an autoresponder. Lee and myself both recommend the services of Aweber because of their brilliant email delivery record. In this chapter, Lee explains in detail how to use Aweber and set up your first list. He includes some great nuggets of information including; how to keep subscribers on your list and how to effectively brand yourself. Overall, this chapter provides a great introduction to Aweber, particularly for beginners looking to start their first list. The screenshots are really helpful if you are struggling with any areas of the setup. However, if you are experienced in the use of Aweber you will probably be able to skip right through this chapter.

In the third section of Mailing Lists Unleashed the topic of squeeze pages (pages that are designed to collect the name and email address of visitors and add them to your list) is covered. Lee describes how he decides what to include on his squeeze pages, his 6 golden squeeze page rules and also provides some squeeze page examples. I found this section quite useful because it allowed me to evaluate my own squeeze pages critically. In particular, Lee's squeeze page rules acted as a check list for my own squeeze pages.

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