Time for your music dreams to come true – playing live onstage to masses of screaming fans…or at least a room full of people listening in to your creations. Though the ultimate goal is a good-paying gig, an artist or band just starting out may have to take on some freebies. Consider them as experience. Use this list as a start on how to get gigs, a checklist of the basics, and an idea starter.
The Prep: Talent – know your style, be solid in your performance abilities before you take on too big a gig All band mates know their responsibilities Calendar – create your timeline Internet - online presence, class ads, forums, press, make friends with other bands Networking – go to shows of other bands and meet them, create critical allies, rub elbows Press kit – with contact info, web address Demo tape/CD with your 3 best songs Rehearsed extensively Decent equipment – with backups and spares Reliable transportation for band and ALL equipment Funds – who handles your band finances, food, gas, places to stay Booking agency or manager to get bookings – when affordable and research thoroughly Sound Technician Playlist – well shaped, great flow, more than enough for the time allowed, minimal pause between songs
The Places: Fundraisers, charities, benefits Festivals, fairs, city free concert venues, trade shows Music competitions, songwriting contests Battle of the bands Clubs, bars, pubs – karaoke, open mic night Weddings, special occasions, private functions, parties Country clubs, cruise ships Restaurants, cafes, coffee shops, bookstores Schools, churches, colleges House concert Jam sessions Online video Gig trading with other bands of similar style – one band opens the show, the other closes
Getting the Gig: Attitude should be "how we can help each other" Understand what is expected of you – don’t assume anything, including food and drinks Make sure the venue has a good rep for being fair Be ready if you need to do a live audition during a club’s less busy hours. Venue specifications, space, sound Keep your word, build respect, do what you say you will do Get it in writing, contract You know it’s up to you to promote your gig, right?
The Promotion: Word of mouth with enthusiasm! Flyers, posters – get permission as needed (e.g. parking lots) Street teams, fan clubs Internet marketing – events, email, ezines, newsletters, class ads, Blogs, concert calendars, mailing list (online/offline) Call ALL your friends, family, co-workers, school mates Press releases to any media available Newspaper, radio, local gig guides Bulletin boards, music stores, record shops Go where your particular style of fan would hang out or work – do your market research Swap promo with local stores, restaurants, come up with some cool idea The number of heads through the door is the most important factor for a re-booking
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