"I've tried to market myself for years. I've worked with coaches, counselors and healers of all stripes. They all tell me I need to work through my resistance to marketing, and yet I still hate it."

My heart was breaking. I was speaking with someone who had the seeds of an amazing business, one that had been limping along for years, never expanding beyond a small handful of dedicated and raving fan clients.

Is this you? Do you offer something miraculous, sacred, or holy, or something that's really darn good, and yet you resist marketing it?

Your resistance to marketing is healthy.

You aren't broken. You don't have deep wounds to fix or heal around promoting yourself. You don't need to work on valuing yourself.

Then why do you hate marketing yourself? The problem isn't with you, it's a misunderstanding about marketing, and attraction.

The spiritual truth behind attraction.

What is attraction? The mysterious pull between two hearts, or two heavenly bodies. We're talking about Gravity, about Love. Attraction is a mystery. Thousands of years of science have not been able to explain or reproduce gravity, and thousands of years of mysticism and poetry have only been able to talk about Love.

You can't manufacture Love. You can't manufacture attraction.

You have a natural resistance to marketing, because you know in your heart that trying to 'be attractive' is a losing battle. And, when you go to market yourself by trying to be attractive to people, it feels intimidating, even slimy.

Any attempt to use your will power to manufacture attraction comes out feeling artificial, manipulative, or just empty.

I bet you've had clients who have shown up saying, "I don't know why, but as soon as I saw your flyer/heard about you, I knew I had to come."

That's the mysterious Divine nature of Love at work. The trouble is that it happens just often enough for you to think that's how it should always be- just the right person feeling the impulse, and showing up on your door.

If that's how it works, how come your business isn't consistently thriving?

Marketing is about safety, not attraction.

Marketing is needed because Love is so scary and intimidating. The last time you felt the impulse in your heart to do something out of the ordinary, what did you do? Did you immediately say "Yes!" and jump with both feet?

Not me. I tend to worry about and question those impulses. So do your customers.

That's where marketing comes in. It's not about attraction, it's about helping the people who are attracted to feel safe enough to trust that call in their heart.

If you see someone hurt in front of you, what do you do?

If your natural inclination is to help someone who is hurt, then I have good news: you have the natural impulse needed to be a very effective, heart-centered marketer.

The impulse to help is where it starts, but how does marketing really help?

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