"Bulk mail" is the most common form of direct self storage marketing. Bulk mail is sent at a reduced rate specified by the post office. Different areas or lists are used to decide where the mail will be sent. Telemarketing is the second most common form of direct self storage marketing. Marketers use random or selected telephone numbers to try and reach potential self storage customers. The third type of direct self storage marketing is, email marketing (including spam). This type of self storage marketing will soon pass telemarketing as the second most common form. While annoying, many people are drawn into the spam email by offering a promise, a discounted item or other "too good to be true" item. It's very inexpensive and only takes a few people to fall for it to make a profit.

Prospecting customers through direct marketing and advertising can prove to be very beneficial to new self storage companies that might have a new site open. It has been shown to be highly effective to make yourself known in an affirmative way to the surrounding area and neighborhoods. By presenting yourself and your company in a positive way, the good deed will come back to you in rentals. You want to make sure that the area that your property is in knows that you are proud to be a part of the neighborhood.

Direct self storage marketers use other media such as;

.Package inserts- commonly referred to as "stuffing", package inserts can be as diverse as cereal boxes to cigarettes to diapers to instant mashed potatoes. Recipes, mail away promotional items and offers are some of the things that might go in a package insert.

.Magazines- glossy ads that catch the readers eye—There is a magazine out there for any type of hobby, hairstyle, fitness, glamour, gossip, travel, sports, boats, cars, families, babies, women, men, weddings, teen life, gay life, muscles, cooking, lifestyles, storage, consumer goods, decorating, seasons, clothing, shoes, lingerie, non profit organizations, gentleman's, dogs, cats, pets and more.

.Door hangers- relatively inexpensive and used to target specific areas of your town or city. Whether you have a large student, elderly, retired, middle class, young families, etc. the inserts can be tuned to fit the type of market you are trying to reach. A door hanger can be one piece of paper or many sheets put into a plastic bag hung on the door.

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