Writing is a great life, but a lot of it is work, and work is work. Getting clients is not easy for any professional and writers have to do the same amount of chattering, networking, direct mailing, and scouting out opportunities that other people do.

What's amazing to me is that some of these things work really well. Very often, when you do connect with a great long-term client, you'll hear another side to the story. Many businesses dream of finding a reliable, high-quality writer. Right now there are companies and clients wondering how on earth they are ever going to get their brochures and articles and press releases and websites written.

Your job is not "selling" them your services. Your job is really just making sure they know that you're there and ready for assignment.

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