Would knowing which of these two people was going to review your proposal change the way you wrote it?

Sure it would. Here then are a couple of questions to ask yourself about the person (or persons) who will evaluate your proposal:

* Do they focus on details, or do they prefer the big picture?

* Are they willing to act unilaterally, or are they consensus-oriented?

* Are they willing to take risks, or are they conservative?

* Are they technically adept, financially adept or both?

* Are they the ultimate decision maker, or do they have to bump your proposal up the line?

These may not be the easiest questions to answer, but armed with this sort of extra information, you're in a better position to construct a persuasive argument.

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