Similarly, if the subject matter expert needs to track the user who has shown interest in a specific whitepaper, he can easily create a form to capture user data directly through the CMS. Tomorrow, if the marketing team desires to run a campaign showcasing RFID capabilities, they can easily create a dedicated web page or micro-site within the main Website. Such ease of use makes Website CMS a powerful tool for marketing initiatives.

Maintaining consistency and link integrity

Web content management systems help organizations maintain consistency across all pages of their web site so that branding and design are controlled to the level desired (e.g. controlling style sheets, templates, navigation etc.), regardless of who is responsible for the actual content. As a result, visitors have a consistent and professional experience on the Website. CMS is an invaluable tool in maintaining link integrity – thereby significantly reducing the chance of your users encountering a missing link. This is critical as a missing link in the online world could easily mean a missed business opportunity. Full control Features like complete system auditing and reporting provides organizations the ability to manage and track the history of all work easing adherence to compliance regulations. Files can be given a full document lifecycle, including check-in, check-out, versioning, rollback, approvals, and scheduling. A Website content management system has intelligent workflow automation, ensuring that content passes through appropriate quality check points and approvals before being published.

Additionally, completely configurable workflows enable organizations to assign tasks to different persons, and set escalation rules in case defined thresholds are crossed. For example, e-mail alerts can be triggered to content owners of specific sections on a Website, when these sections don’t get updated after a specific time period has elapsed. Infrastructure required to do this in a traditional system is beyond the reach of most small and medium sized organizations.

In a digital world where your content can be creatively used in a variety of forms such as whitepapers, podcasts, articles or images, effectively managing and repurposing this content is critical for competitive advantage. A Website content management system can help manage these tasks easily by centralizing and streamlining the process of controlling life cycle of the published content. A centralized control process also enables organizations to measure the success of its various online marketing initiatives. Improved Website searchability Since a Website content management system manages all content consistently, built-in search engines make finding content on a Website fast and easy.

The SaaS way to manage content

While content management systems help business users manage content effectively, organizations must also understand that most content management systems are expensive to procure, time consuming to implement and configure, and difficult to maintain… but it doesn’t have to be this way.

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