Content management systems from providers like CrownPeak deliver their solution as Software as a Service or SaaS. By accessing ‘software’ as a service, organizations are spared the high initial cost of purchasing the license. Moreover, as the software is hosted, there is no additional hardware to buy and no software to install and no infrastructure to manage. The application is accessed via your Web browser from anywhere in the world and the organization just pays a fixed monthly or quarterly fee and leaves the task of managing, maintaining and upgrading the software to the vendor.

Organizations also save cost as they do not have to employ IT, system integrator, developer or Web agency resources to tweak the HTML, workflow, or to take care of hosting. The real work in a CMS implementation begins after the site goes live which is when most vendors leave you the keys to the CMS and say good luck. But players such as CrownPeak provide a dedicated account manager for the lifetime of the service, who is the same person who actually implements the CMS for your site, as part of your monthly cost. By using a SaaS model, organizations can also cut down on their risk, and choose different functionalities as they grow. This is an extremely attractive value proposition when compared to the traditional software model, where costs are paid upfront, maintenance and site changes are still charged after launch, and the risk of product implementation and adoption rests almost totally on the customer.

If you have a web presence, you need a Website CMS

In a global marketplace, where geographical boundaries are blurred, your next customer may come from a place you never imagined before. Clearly, the Website is the most visible and important touch point. Not having a Website content management system to handle this dynamic environment could be a recipe for disaster. Content not managed properly can not only mean lost business opportunities, but can also trigger compliance issues. The answer to the question, "Why do you need a Website CMS?" is as obvious as the answer to, "Do I need a web presence?" today.

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