Internet is quickly becoming an essential component of the businesses world wide. In recent years since the creating of the world web the importance of electronic markets has increased multiple times. Businesses and customers can hardly evaluate the power of electronic communication channels such as internet and they are continually pushing for a further expansion of current practices in using it as much as they can afford it. The ability and potential of electronic marketplaces greatly depends on how internet users, in our case businesses can put together the possibilities of technology to create and sustain competitive advantages over regular business "on land" and over their colleagues fighting for cyber space alongside. Clearly business- to-customer websites have a lot of potential and helping tools that can add to the successful operation in the internet.

One of those advantages is immediate and constant communication with the potential and existing customers. This feature allows both participants, in our case, provider of the service or product and buyer of it to have access to needed information. This gives more chances for the product to be sold as all parts of the business process can join in simultaneously, more over it takes less time to market new products. Delivering service and products online is faster than ever and consequently reduces costs. E-commerce sites are in a better position than regular businesses because they offer increased availability twenty-four-seven all year round, the fact that is greatly appreciated by customers especially those who cannot afford to travel long distances to buy something if they can do it in a matter of minutes with clicking a few buttons on their computer. Apart from being constantly available the product has to be unique or at least offer such service that could make it a unique. Escalating number of websites are implementing services that suggest customized goods in real time making sure that their customer will stay with them and not chose another site. It is important to understand that virtual businesses have a lot of advantageous sides, however when a customer does not physically communicate with the provider it’s crucial to attract this customer with other features so that your site gains their loyalty.

Global access and collaboration are two of the most important attributes that e-businesses gain when working in real time. New buyers and sellers appear every day on the web and give new opportunities for transactions of the goods and funds. Clearly that those sites that appeared five years ago are in a better position than new ones that have to fight for their own segment on the market. For instance Travelocity.com is in a winning position compared to the site selling air plane tickets that was created yesterday, because of understandable reason. On the other side, it has good chances to acquire their own customers by applying all of those tricks that are being described in this paper. Exchanging information in real time and automated money transactions can easily help new e-businesses be successful, for the reason of ever-growing market demand for cheaper goods in that are customized and delivered in shorter periods of time.

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