If you get their voicemail, don’t be afraid to leave a concise message with the main angle of your story and your contact details. Call again if you don’t get a response for a couple of days.

If you speak to them in person, introduce yourself briefly and then check if you are calling at a good time. Offer to call back at a more convenient time if necessary.

Don’t launch into a sales pitch about your membership site. Briefly give the editor the details of your story in a straightforward way.

Follow up - quickly

Have a press pack ready before you contact the editor and send this as soon as possible after you have spoken to them. This will consist of your press release and any appropriate photos etc.

Give the editor a couple of days and call again to follow up.

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