Repetition Gets Response

Regular, repeated mailings are the way to create big, measurable results. When you mail every 30 days for a year you will cause a dramatic growth in your business.

With direct mail, you can send your message to a targeted group of prospects or to your existing customers for only 25 to 30 cents each, including postage.

If you put out a blast of communication you will get inflow - prospects, customers calling or coming in and buying. Yes, if you deliver a good product you will get some business from referrals…some. But you want that blast repeated over and over and over to get the inflow that it will generate consistently. And consistency is where prediction comes in.

Say you send out 5000 postcards. • Out of that 5000, 150 hang onto your postcard. • Out of that 5000, so many call the 1st week. • Out of that 5000, so many call the 2nd week. • Out of that 5000, so many call the next month. • Out of that 5000, so many call in 6 months. • Out of that 5000, so many never call…

There is a dwindling inflow from that first mailing and therefore can give a false impression of what occurs from one mailing. Someone sends out a postcard and says, "I only got four responses from my mailing!" But there is a whole dynamic that is going on that is continuing from that one mailing way after the person who sent the mailing expects things to happen.

Look at this scenario:

What if,

• You send out 5000 postcards one week and you have all that going on that I mentioned above.

• You send out 5000 the next week and you have all that going on that I mentioned above.

• You send out 5000 the next week and that dwindling flow chart is going on, on each one of those outflows.

What is going to happen? Eventually it is going to snowball because it’s coming in from all different places! You are really putting your communication out there consistently in a big way and you are going to get consistent and continuous growth.

Likewise, any local community activities that you do to help get your name out there will get you even more results if you have a targeted and consistent direct mail campaign running.

Postcards Work for Franchises

When it comes to marketing for franchises, the image needs to remain the same throughout so that it’s recognizable no matter where you go. In fact all business cards, postcards, letterhead, etc. should have the same logo and colors — the same ‘look and feel’. Often the franchise’s corporate headquarters will provide or approve the designs you use to ensure this.

The key to any successful direct mail campaign is not only designing a postcard that is effective, but one that dovetails with your other forms of marketing to make a powerful impact. Direct mail postcards are a powerful way to drive more traffic to your website or to get sign ups to your email newsletters and more!

When looking for a direct mail postcard marketing company to assist you, you need to look for a turn-key company that ensures excellence and quality in every step and can show you how to track your results. But most of all, they need to know the subject of marketing cold. You need a partner in marketing that won’t only sell you something pretty, but advise your marketing plan to your best interest.

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