OK so you you have a website, but are you getting a return on your investment? Your site may look great but at the end of the day it is all about traffic, and more importantly relevant targeted traffic that converts. Now you can get more relevant traffic from:

* The search engines: The search engines are the primary source of your relevant traffic, in most of the cases. It doesn't cost you tons of money to get traffic from the search engines. Millions of users conduct billions of searches every month.

* Pay-per-click programs: Maybe there are not quite as hot as some of the search engines but they do guarantee targeted traffic more or less instantly. Sign up for a pay-per-click program like AdWords and you'll be getting traffic within fifteen minutes. Pay-per-click advertising options are present on independent content publishing websites too.

* Inbound links from other websites: If you publish compelling content then many website owners put your link on their websites to add value to their existing content. Such links can be put their voluntarily, or through link exchange. Link exchange is discouraged these days, so the best way of making others link to you is to produce high-class, linkable content, on a regular basis. You can even interact on various online forums to increase your link visibility.

* Emails: Up till a few years ago email marketing was considered the most effective advertising tool the world had ever witnessed. Spam killed its charm but in some quarters it still performs well, especially the opt-in email newsletters. Email advertising campaigns, provided they are done properly, are still the best way of getting highly targeted traffic.

* Blogs and RSS Feeds: Only the most ignorant can discount blogs and RSS feeds as highly productive tools in terms of generating targeted traffic. Blogs are a constant source of quality information and hence they get instant traffic from other websites and the search engines. RSS feeds, without being intrusive like emails, instantly notify people whenever you publish something new on your blog or website.

* Social media and bookmarking websites: Some of such websites are: Digg, Netscape, del.icio.us and StumbleUpon.

* Offline sources: If you prominently display your URL on your visiting cards, letter heads, brochures and other stationery you can get some good traffic from there too. I have seen people printing their URLs even on their T-shirts and vehicles.

In order to get traffic from all these sources, you have to take care how you create your website and how you organize your content. Given below are a few things you should constantly keep in mind while creating and maintaining your website, and while writing content for your website.

Stick to your central theme as much as possible; If you can keep consistent with your central theme, the more expert your content will appear. Don't try to create content for every interest under the sun (or the moon, or the stars). Think vertical if you want to get high-value traffic. Cover all the topics that belong to your central theme. It acts like fodder to the search engines. Search engines love specialised content; give it to them and they'll give you loads of traffic in exchange.

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