Malta tourism is booming. Hotels are full; so much so that some tourists have had to be sent to Gozo — and the odd one even as far as Sicily! Yes, the figures show that 2007 is turning out to be the best year for tourism in Malta in at least the last six years, with increases not only in terms of arrivals, but also in hotel rates and occupancies. National Statistics Office figures for September showed that arrivals were 17.8 per cent up on last year.
"Until then, the problem was how to fill rooms; but now, it’s a question of sorting out overbookings," laughs the President of the Malta Hotels and Restaurants Association, Josef Formosa Gauci. Indeed, he could think of worse problems.
Year on year, the first nine months of 2007 have seen an overall increase of 7.6 per cent in tourists visiting Malta, with August being one of the best months in the history of its tourism. Figures are constantly being churned out and they keep on looking good.
Indeed, the best isn’t over yet positive results have carried on up to the end of October, with Malta International Airport figures for that month showing a 16 per cent increase in passenger movements over the same period last year, while figures for November are also showing increases. The rest of the winter is envisaging a good rise in seat capacity— in excess of 10 per cent — partly resulting from new low-cost routes offering cheap flights to Malta, including Ryanair, German Wings, Clickair, which stopped its operation in October and is scheduled to start again in April, a Norwegian airline from April and the possibility of another from Madrid. Increases over the normally quieter shoulder months are, therefore, also being expected.
Needless to say, Mr Formosa Gauci is "very satisfied with the turnaround we have seen although he insists on the "need to keep our feet on the ground", encouraging all players in the industry to continue to work together to face challenges ahead.
Tourism is, after all, a highly dynamic industry and things change constantly. Of course, it would be impossible to continue seeing the same rate of growth as Malta has its limits. But the country would definitely not be holding back on working to maintain the levels achieved and aiming for growth in the shoulder and winter months.
The state of the product is also a critical aspect of the industry and the MHRA acknowledges that quite a bit has been done on that front too. "But it is an area where it is never enough" says Mr . Formosa Gauci - and it is probably this attitude that contributes to improvement. . The Association welcomes the fact that EU funding is now going to be used to continue to upgrade the product, and be poured into, for example, better beach facilities and the restoration of Maha’s magnificent bastions.
The government’s budget for 2008 has allocated an extra €11.6 million to improve the tourism product. It voted a record sum of €39.1 million to the industry, with €24.5 million going to the Malta Tourism Authority to continue its work.
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