5. Develop a social media marketing strategy:

Studies show that by the end of 2007 more than 60% of top global companies will have had some form of social media marketing strategy in place. Corporates and small business owners should create a clear social media marketing strategy as part of an integrated communications and marketing strategy. Social Media has become an essential component of online marketing and search engines are adjusting their rankings to include search personalisation. The social media revolution has been known to increase traffic to websites substantially.

6. Create a Company Blog:

In the past, corporates have been focusing marketing and communications efforts on becoming faceless. This has changes significantly. The online consumer wants to engage with companies that have an online personality. More and more companies are starting to realise the significance of establishing a company personality and we are starting to see more Corporate Blogs coming alive. Business Blogging will continue to become more lucrative as more and more people look to new media such as Blogs and social websites for insight.

7. Experiment with video marketing:

There is tremendous power and revenue-generating potential in Video Marketing. With the rapid ongoing growth of YouTube's traffic in addition to the emergence of Internet Television websites, streaming video is dominating the international web and marketers are quickly scrambling to capitalize on this exciting channel. As companies seek to simplify video sharing, video marketing will become more interactive which could have huge implications for Affiliate marketing.

8. Engage your audiences with web widget marketing:

Widgets have made significant strides as an accepted marketing technique in recent months. Many new Blog oriented services are launching Widgets providing businesses with the opportunity quickly introduce their services and new products to audiences.

Web Widgets are small applets that live in HTML and provide miniature versions of a specific piece of content outside of the primary web site. Web Widget Marketing is not only an exciting new marketing technique; it is fast becoming one of the leading brand-building marketing strategies for businesses advertising online.

9. Discover the benefits of mobile media marketing:

Mobile media marketing has continued to grow at a meteoric pace as many web companies recognise the huge potential in mobile marketing. As new technologies emerge and standard websites are converted to ones can easily be accessed by mobile devices, companies will need to ensure that there websites are mobile-friendly. This leads the way for new and innovative opportunities to provide the consumer with improved brand and marketing experiences.

10. Create an effective email marketing strategy:

Introduce an effective Email communications strategy as part of your marketing strategy to grow your existing customer base and to expand your client base significantly through permission marketing and regular targeted communications. Engaging your customers with relevant, targeted information when, where, and how they want it is crucial to marketing success. By combining technological advances with tried-and-tested best practices, the future still looks bright for email marketers.

To conquer commercial combat, a significantly powerful Internet presence, supported by a brilliant E-Marketing Strategy, is paramount to ensuring that you remain competitive, increase revenue and magnetise your customers!

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