"The money is in the list" - it's one of those phrases we toss around all the time and you have heard it a million times. But that is only because it's the truth.

We have all heard of the success stories of people earning small fortunes with their opt-in lists and everyone and their brother appears to have a ‘secret’ to email marketing and list building. …and they make it sound so easy.

But take it from me building a profitable opt-in list does not come easy and doesn’t happen overnight. - Lists are built on communication and trust. And this takes time. There are no short cuts.

A ‘word to the wise’. Purchasing Opt in lists from list brokers is walking on pretty thin ice with regard to being accused of spamming! The recipient may have opted in to receive information via a third party survey etc, but they didn’t agree to receive email from you!

At best, these lists are not too receptive in any case. By the time you get to email them most would have forgotten what survey they completed, and just delete your request, or you would have found that the email address they gave bounced. In any case, don’t waste you time and money. It’s only mental massage, giving you the feeling that you are doing something. But it’s the end result that counts

Take your time and build your own opt in list There are many preparations and efforts to building your own Opt-in lists and for those who are just starting, my advise is to have patients. Although the reason for building your list is to make money, always keep your subscribers interest in mind at all times, rather than attempting to make a quick buck.

The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don't know you.

Imaging your in a real store and attract people in by your window Advertising. Some may enter with the intention of purchasing the product/s that you promoted; many others will enter out of curiosity, browse around and leave. These are the people that you want to target. You already have the information on people who purchased, and would be open to receive further offers. But now you want to contact all those browsers to give you the opportunity of also turning them into buyers. This is where your mailing lists come in and can become the most powerful selling tool in your arsenal.

Before you ever begin to build your list, you are going to need 3 things: A Domain Name for your Website A Hosting Account to host your Website An Autoresponder to send out your messages

Lets look at building your list. Offer an incentive to prospects to join your list. It may be a free report on a topic of interest, an audio or video on a topic of interest or a Mini Course. I much prefer to offer a prospect some form of free mini-course over a single Product. Because with each mailing of the mini course you have more opportunity to start building credibility & trust.

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