When creating identification cards for your organization, there are four factors that you should consider before beginning your design. There are many uses of ID cards throughout the world and being in the industry and developed cards for thousands of customers, we have seen and experienced several of the benefits and downfalls of their use. Regardless of your reason for creating a photo ID card these factors should at least be reviewed.

Portrait VS Landscape

The primary method of the card being used is the first thing to consider when it comes to the orientation of your card. You may want your cards to be worn at a specific event or function and if so, then a portrait card would best suit your staff. If you want your members or staff to carry the card in their wallet then commonly it’s best to choose a landscape card giving you more room for personal information and lengthy titles.

If your staff will be wearing their identification on their jacket, lapel or worn with a lanyard, then it’s best to go with a portrait setup. When the card is setup portrait, it doesn’t seem to get in the way as often as compared to a landscape card. Although when you are planning on your staff wearing their badges, then it should be a large enough font to be easily read by another person without having to study the card. Another item to consider when creating a card that will be worn is what information should be on their credentials.

Personal Information

The amount of personal information that you place on your staff’s identification cards should be limited to the information that you want the readers to have access to. If the card is going to be displayed or worn, then it’s best to limit the amount of information to the individual’s name and title. If the card will be carried in a wallet, then you can put more information on the card helping to either identify the individual with items, such as height, sex, and blood type.

If you are working in an industry that has mandated or suggested that your staff have company identification, then you should be sure to check their guidelines. An example of this is for police identification cards. Legislation has dictated what is required for law enforcement officers in several states. Another example is for individuals doing contract work on another’s premises. Commonly these organizations have some suggested guidelines that should be followed. Be sure to check any requirements set or suggested by these organizations.

In a nutshell, we suggest that you limit the amount of personal information for your identification cards. The caveat is for people that need information in cases of emergencies such as police officers, fireman or any dangerous profession or industry. In these scenarios, we even recommend putting any specific medical information that would be beneficial in the event of a medical emergency. Alternatively, most people would not care to show the world their medical conditions at a trade show.

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