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Creating Plastic ID Cards? First Review These Four Considerations.
Home :: Business :: Marketing & Advertising
By: Allen Richardson Email Article
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Back of the Card

The back of the card is commonly not used and this is valuable real estate that you can make good use. Some organizations use the back of the card for additional personal information especially if the card is formatted in a landscape orientation. Some of the best things that we have seen on the back of a card are something that you want your organization to live by such as a company’s mission statement or company’s statement of purpose. Another item that you should consider is a mailing address that the card should be sent to if the card was lost and then found by someone. It’s common that the post office will forward the identification card if it’s simply dropped into a mailbox.

Barcodes for time clock or job tracking, and important phone numbers are other things that can be useful to place on the back of the card as well.

Other Uses

Before you begin to design your card it’s best to consider what other uses you might be able to make of your companies new identification cards. There are time clock applications that can use the cards by adding a simple barcode. There are more sophisticated solutions that have to do with access control, but this commonly adds a much larger investment for the hardware to read the cards and unlock access to secure areas.

In summary, it’s most important to start with the primary reason you need identifications cards for your organization. Their benefits come in many ways ranging from corporate reorganization and branding, to having critical medical information available for individuals in hazardous industries.

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Being the founder of Virtual Tournament Director and http://www.FullIdentity.com, Allen Richardson has developed solutions for registration and identification cards for over seven years. Additionally, he has served as a consultant to Burlington Northern Sante Fe Railway, Southwest Airlines and many other organizations.

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