8. Have a strategy to follow-up with each and every single person you come into contact with. You don’t know how interested they are in your product or service until you ask them. Having an effective follow-up strategy improved my marketing significantly and it can do the same for you if you spend some time putting one in place.

9. Why not come up with one new marketing activity per week? Get a bit creative and have some fun with it. The inspiration of two heads is often better than one, so get together with contacts you know and see how many different activities you can come up with.

10. If you achieve your targets, make sure that you reward yourself. Too often, small business owners are excellent at celebrating failure – why not turn it around and write down 10 things that have gone right each day. It can really help keep you motivated.

I hope you’ve found these ideas useful. Here’s to a prosperous 2008!!

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