"Why is my site not getting listed" is a very common question, one that is asked of Search Engine Optimisation types every day. Ge the answer right and you could reap some substantial rewards

It is however, quite an easy question to answer, at least at a general level, the answer demystifying the oft said "black art" of Search Engine Optimisation. (I do however have to state again that this is an "idiots guide" and does therefore not cover some of the more complicated issues of "keyword density", "deep linking ratio", "code to text ratio" and others, all of which have a bearing on the effectiveness of any web page).

We can illustrate the answer to this question by using an analogy.

This analogy is based on an old fashioned market place, the sort when men with barrows come in and then shout out what they have on offer, you know "A pound of plums for 50p" or "Genuine leather jackets for £50", you get the picture. However, in my analogy these "market places" are set up by Google, one market for each vertical market. So you have one for cars and another for plumbers and another for houses for sale, and so on.

Now every one who wants to get into any of these market places can try regardless of what they sell, however, Google will be quite ruthless in stopping anyone it feels is not in the right market from getting in (however, just like any process this is not fool proof). This leaves countless thousands of "web pages" (not sites, but pages) that want to get in to sell their wares. Why, because to get in gives them a chance to be picked by those "Google Agents" who come into the market place looking for the best pages to list.

But getting into the Market place is only the first step, how do they get picked by the Google Agent for one of those coveted top ten positions??

To understand that, you must first know the "rules" of these Google Marketplaces.

The first and most important rule is that all webpages start at the back of the marketplace, which of course makes it very difficult for the Google Agents to "hear" them crying out their wares. As the sites to which the web pages get older, so the web page move up the marketplace, getting nearer and nearer to the front (and are thus more easily heard).

More Rules

In each marketplace you will find two types of webpage, one that is trying to catch the Google Agents eye for a listing place and the other, well they are saying, "go and have a look at this page, its all about x". These are the "links" to pages from other sites around the web, and because these Google agents listen to them, they are, as you may know, very important indeed. They can even get an agent to look into the sandbox area, especially if there are enough of them and or they are deemed important in their own right. The rules for these links pages are simple enough, they say "I represent XXX website and we are all about YYY. I'd like you to consider ZZZ website, they are very good at what you are looking for".

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