(2) Your Sales Page or Pre-sell Page

If you have affiliate products that you're promoting, the best thing is to pre-sell those visitors, hence you have more chances in making sales. It's like a personal endorsement.

If you have your own products, make use of the following:

(a) A powerful headline which catches attention and entices the visitors to read more, meaning more chances in making sales. Use quotes in your headline. They have been proven to make it more effective.

A headline like "Discover 3 Hidden Steps That You can Quickly & Easily Use to Start A Profitable Internet Business In Less Than 48 Hours" is an example of a catchy headline which can make the visitor stop dead in their tracks.

(b) Bullets to emphasize benefits of your product not features. Benefits sell. People want to know how your product can benefit them.

(c) Real testimonials from other satisfied customers. Sometimes you can get unsolicited testimonials which is good but when you don't, a good way to get testimonials is to offer your product for FREE to experts so that they can review it and send you their feedback.

(d) A professional banner which reflects your product and any benefit that your product conveys.

(e) The use of other colors apart black. The color red catches attention, green makes you think of money, blue soothes the mind.

(f) Use sub headlines to break your mini-site sales copy into chunks of information to make it well organized and more readable.

(g) Use power words to make your sales copy more effective. Words like discover, exclusive, proven, secrets, guaranteed, limited-time, results-fast, quickly, easily etc...are simple little words that can have a dramatic influence on your sales.

(h) Give bonuses or discounts for a limited-time. Put the price of the bonuses and offer genuine discounts.

(i) Use a Post Scriptum(P.S) - This is used at the end of your sales letter to re-state the product benefits and what will happen if these people don't order today or how your product will make their lives better.

(j) Be brave and put your own picture on your site. This seems to be rather banal but putting your photo on your site makes you more credible. Remember trust is important when doing business on the Internet. People like to know they are dealing with a real person instead of a machine.

(k) Use a clear call-to-action eg "Click here now", "Click here now to take advantage of this limited-time offer" or "Click here now to get your discounted copy". This is very important. Don't expect your visitors to take action by themselves. If you have done everything right and forget about including a strong call-to-action, don't be surprised if you see your conversion drop.

The AIDA principle

(1) Attention (2) Interest (3) Desire (4) Action

should be implemented in any sales copy.

(l) State that all purchases are done securely on your site, hence inspiring trust. Include a picture of credit cards.

(m) Offer a guarantee and use a guarantee icon.

(n) Allow people to contact you by providing your personal details.

Working on your website conversion is fundamental to the success of your Internet business. Traffic without any type of action is worthless and when your conversion improves, you'll probably get more results with the same number of traffic numbers simply because you know how to convert better.

So now, you have no excuse not to get more positive results with your search engine traffic.

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