In fact, all the AdWords publishers that have allowed their ads to be syndicated in the content network, will appear in the form of adsense ads on other webmasters' sites. If your ad is related to a specific topic, it can appear on some of them. If people click on the adsense ads, you pay Google according to your maximum cost per click(cpc), generally a bit less and Google pays a percentage to the webmaster. This is how it works. Generally, if you let your ads syndicated on the content network and if your ad is good and your bid, high enough, you can get interesting clicks. You might even be the only ad in the adsense space of the related site just because with the new Google AdSense rules, sometimes the highest paying ad can be the only one displayed even in a block usually comprised of 4 ads. Hence, it will fill the entire unit giving your ad more space and exposure. Less competing ads means more clicks for you.

How To Get Started With Google AdWords

If you want to get started with Google AdWords, sign up an account with them at http://www.google.com/adwords and conduct an extensive keyword research related to your business and start bidding on your keywords with your different AdGroups. You can use Yahoo! Search Marketing keyword research tool previously known as Overture at http://inventory.overture.com/d/searchinventory/suggestion.

Due to the fact that your ad is new, you will have to start generating clicks and increasing its value because Google looks also at the click through rate(ctr) to help determine your positions. Your maximum cost per click(cpc) might not be the highest but if your ad is getting more clicks than your competitors, your position will shoot up. So a bit smart marketing if you want. You might try to put a higher bid initially and generate clicks and after awhile, lower your bids to a reasonable amount because your ad might still be in a decent position due to the click through rate(ctr). In addition, I advise you to have a daily budget above the recommended one to ensure that your ads are displayed everytime. If Google recommends say $5 daily budget, put it $10 or even $20. This does necessarily mean that you will spend that amount of money daily although you can. It's just a precaution to make sure that your ads are delivered well. You might not even meet the initial $5 if you are not getting clicks.

Conclusion

Google AdWords is a lot about testing and tracking which campaigns, AdGroups and keywords are working better for you and in the end, if you have a working campaign, stick to it and monitor it. Patience is important in pay per click advertising like AdWords. You might not see instant results but don't give up until you see some results be it a sale or an ad producing clicks. But be prepared to blow a few bucks because this is how you are going to learn ie by testing and tracking. Google AdWords is an additional source of valuable traffic and can't be ignored.

Good luck and happy advertising.

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