Top 10 search engine rankings. Everybody wants it but a few achieve it. Search engines have always been an important source of traffic for many marketers. Achieving high search engine rankings should be one of your goals because it can be profitable in the long run.

But what is it that prevent some people from obtaining their coveted rankings?

It's true that some years ago, getting high rankings was very easy. You could just set up a site, heavily optimize it on the page itself and bam, you can appear in the top listings quickly and easily.

Nowadays, this has totally changed. It is becoming more and more difficult to secure and even maintain good rankings on the major search engine result pages(SERPs) like Google and Yahoo. Some of the reasons are:

(1) Competition

There is more and more competition. More and more websites are popping out everyday and everyone is trying to promote their websites, hence increasing pages and websites in the SERPs. An example, Google has more than 8 billion pages now in its index.

(2) Search Engine Algorithm Change

With the search engine algorithm changing, it can become more complex to figure out how to get top rankings or maintain your existing ones.

(3) Search Engines Are More Severe

Doing any foolish mistake with your site can be costly. You should be careful what you are doing when promoting your site. For eg, you can have hidden text or links on your site without you knowing and you can be penalized.

If it's not a mistake, you could be linking to websites that aren't good anymore, hence devaluing your site.

What should you do? Well, you can't do anything about competition neither algorithm change but you need to monitor who you link to and ensure that your site is clean everytime. And above all, links on as many similar and related sites are still highly valuable to get top rankings and you should constantly get them regularly because that's the core building block of good placement in the SERPs no matter what and to outrank your competition, that's what you should do. And you can be sure that good quality links will still be important in every algorithm change.

Here are top 2 ways to get links to your site and higher rankings in major search engines:

(1) Reciprocal Links

It's being said that reciprocal links are decreasing in value but still though, they are worth getting. If you are exchanging links with sites which are of similar or related topics, it can do you more good than harm. So don't stop getting these type of links. A link is a link and it will benefit you in many ways you can imagine. A link will not only help you in better search engine placement but you will get traffic from that link alone.

I know that because I get lots of traffic from my link partners alone. If you can get one on the homepage, it's even better. So don't underestimate reciprocal linking. They still work. Many sites with high search engine positioning have reciprocal links to them, so they are still of great value. The web is simply a network of websites linking to each other in a way. Links are what form the internet.

Page 1 of 2 :: First | Last :: Prev | 1 2 | Next