(2) One-way Links

On the other hand, one-way links are best because they are independent votes. Other websites link to you without linking back. Well these type of links are harder to get.

Some good ways to get them are:

(i) Build a useful site and allow others to link to you freely by providing them with the necessary materials like text links or banners. Text links are better because you can include your targeted keywords in them. Some people will even link to you just because your site has good content and will find a way to link to you usually just by taking your homepage title. I've seen that.

(ii) Buy some text advertising on other quality related sites. This will give you traffic and automatically benefit you in your rankings.

(iii) Write articles of interest to your audience and submit them to other websites which accept articles. In your author bylines, you have a link to your site. Well this will certainly help your traffic, link popularity and rankings. But to boost your rankings better, check out section (iv) which reveals how to use the article marketing strategy to get one-way inbound links with your targeted keyword in your anchor text.

(iv) Create a section on your site allowing others to re-publish your articles. Provide them with the exact html code so that they can just copy and paste that code on their sites easily. Don't forget to mention that the article and author bio should not be modified in any way if it's used. Hence by facilitating their tasks, you can be sure to get your articles distributed on the web much more faster.

In your author bylines, be sure to put an anchor text with your targeted keyword in the link to your site. This is how an author bylines can be extremely beneficial for your rankings. This is not just a url but a keyword targeted url. Imagine your reprint article page gets decent traffic, you increase your chances to get some people interested to re-publish your work on the net. With time, you will boost your link popularity and get higher rankings.

Well you work hard to produce quality content and it can pay itself many times over. One article can be published on hundreds of websites and if your url is automatically coded with an anchor text containing your targeted keyword, you will have 100 one-way keyword-rich inbound links. Now what's the value of that? I let you figure it out.

Getting high search engine rankings takes time, work and patience but if you are serious about your business and you are here to stay for long, you should devote some of your time everyday doing some search engine promotion. In the long run, you are going to reap the rewards of your on-going work.

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