Many marketers know that writing articles are great and powerful methods to marketing online. The true power in article promotion is to get as many articles published on other websites as possible and to get read of course. If your articles don't get read, this means chances that your website link will be clicked at the end of your article in your author bio are practically none. Well this article won't show you how to get your articles read and your website link clicked but will focus on how your articles can be used as a search engine spider bait.

Search engine robots like Googlebot(Google), Inktomi Slurp(Yahoo) and MSNBot(MSN) crawl the web on a regular basis to fetch new pages and old pages as well so as to index them or to update their databases with any changes you've made to your existing pages. So these search engine robots also known as spiders or crawlers visit websites to perform their activities. If you imagine the above scenario and you have your website link on one of these sites that these robots crawl regularly, chances are high that your link will get noticed and will be picked up through the spidering process. This is already a good news because this means your website will get indexed in the search engine databases in the near future. Usually the more frequent the robots' activities are done, your website and pages will be indexed much more faster. It also depends on the quality of the site from which you have your link on. If it's a good site that has several quality inbound links to it, it will be visited often by the spiders and your site can only benefit.

A very lucrative strategy to be able to achieve the above example is to write articles and submit them to other webmasters' sites or to article directories. If you manually look for sites which might have an interest in your articles, you will be proactively looking for sites to publish your articles. That's a good thing to do and if you keep at it and your articles are quality ones, you'll get some sites to publish them. On the other hand, if you submit to article directories, that's good too but this one is rather passive because you have no idea who is going to use your articles initially and you just wait for other people to come to the article directories in the hope of using your articles. Well you can use both methods because they work.

So now, if you've already done that step, your articles will start to get scattered across the web on several websites and guess what? Your website link as well will be hyperlinked on these sites and this is how you're going to benefit from all this:

(1) Your link popularity will improve because you will be getting backlinks from multiple sites.

(2) You will get traffic from your link in your author bio if your articles are good and are read.

(3) You build name recognition and expert status in your chosen field.

(4) Your website will get spidered on a regular basis and you'll benefit because any new pages you build will get indexed quite fast plus any new changes you made to your existing pages will reflect in the index quite fast too.

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