3. Ignoring Customers’ Needs You’ve worked hard to earn your clients business. Now, you must work even harder to keep it. Follow up and follow through on everything you discuss with your clients. It only takes a phone call or an email to let your client know you’re out there. You’ve heard the old saying "Out of sight, out of mind." Also, don’t make promises or guarantees - they could come back to haunt you.

2. Inadequate Planning You know where you are - but do you know where you are going? Set realistic and firm goals for your business. Make them measurable. For instance, "Sales will increase by 15% by the end of 2006." Then figure out the formula and steps necessary to reach that goal. Set specific increments to be reached by specific dates. Check your status everyday to ensure that you are on track.

1. Cash Flow Problems You must have a firm understanding of your finances. Track the money coming in and going out of your business. Determine how much you can afford to spend by developing a cash flow projection. Keep it up to date so that an impending cash flow shortage will not take you by surprise.

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