No doubt, the expression mlm, multi-level marketing, has become a household expression, since the advent of the internet, and its use as a marketing medium.

In fact, this was an off-the-beaten path expression, very much, within the perception of the general economic practices, in its infancy.

Since the early 1990s however, when conference calls, and later webcasts replaced the more localized family meetings, neighborhood meetings, the idea of a home-based MLM business opportunity has gathered storm on the internet, and brought people thousands of miles apart,from various cultures, religions, races, economic levels together.

Today, mlm is an in-your-face thing, taking various forms- physical products, services such as mentoring, distributive "how to" literature,anything goes into today's multi-level marketing.

Do people make the millions promised by these multi-level opportunities? I know for a fact that, yes, it used to happen, right into the early 2000. In those days, getting in on the ground floor with huge personal lists of ready participants, was the trick.

Unfortunately, not all good things last. People got greedy, joining every conceivable opportunity under the sun, hoping to maximise from simulaneous blitzkrieg on many fronts, spreading their resources too thin, that they ended up by not meeting their purchase quotas, that missed one critical point.

No downline would work with breakages and holes in membership, and this happened on a large scale. When the high yield investment business came on stream, mlmers started to have impossible dreams of making a kill.Every garbage became a horse of opportunity. WHat is the horse of opportunity?

A ride on the horse of opportunity is a giddy and exhilarating one. That horse, usually snow white in color, with the most beautiful mane, and wide spread wings, has made history for humans since time began.

If you grab that mane when the horse passes you by, if you happen to be in the right place at the right time, you are in for napoleonic glory like the Bill Gates, and Oprah Winfreys of this world.

With mlm, the horses were golden, with High yield investment leading the way. Heads started to burst with dreams of billions. MLM programs resorted to quantum mathematics, multiplying and multipying ad nauseam, what a mere dollar profit would become with so many downline over so many months or years.

People failed to realize that the horse of opportunity comes to workers not dreamers. Only those who owned these businesses made the money, not the star gazers who came for a meal at their table.

Slowly, and today, I would say, most rapidly, the term multi-level became an anathema, a cursed expression. It brings one to ask:

Is the idea of a home-based MLM business opportunity feasible and profitable, any longer?

What can one do to succeed in this type of business?

The simple answer is that, yes, there is a horse of opportunity called mlm, multi-level marketing, pick your choice.

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