3. Multiple URLs and URL address: a. Don’t stuff all your keywords in your home page. Optimize all the URLs in your site for different keywords. This way you won’t land up stuffing everything only on the home page. It’s important to achieve a good balance between content and form. Don’t let extra content kill the design of your site.

b. If your URL address contains the keyword, Google gives it more weight.

4. Keywords metatag: Disregard this. Google has stopped reading this a while back.

5. PageRank: a. A simple formula devised by Google to check relevancy and the quality of a site is PageRank. It’s nothing but a vote that shows how other sites look upon you. If site x points a link to site y, then that’s a vote of confidence in site y by x. This goes well in Y’s PageRank. The more links you have in your kitty, the better. Something like politics. So, you have to work towards getting more people to point towards you. Read up on PageRank on Google. There’s loads of information and misinformation.

b. If you can somehow get .edu or .gov sites to link to you, that’s invaluable. The logic being that educational or Government sites are more credible than the regulars.

c. Sometimes sites which are less relevant as yours may show up higher than you. That’s probably because they have a higher PageRank than yours. Don’t worry. You can’t help that. Just work on yours.

6. Content: Some simple rules a. Google will give more weight to content right on top than that below.

b. More brownies will be given to content in H1 (header) tags than regular content.

c. More weight goes to larger font than smaller.

d. Negative marks will be given (and you will probably disappear off Google) if you try to hide content by making it non-readable (either making the font the same color as the background or making it very small). Googlebot (Google’s crawler) is blind, but not dumb.

e. Make sure that you have your keywords in a higher density than other words. Quality content is more important than quantity. So, ensure that when you are stuffing your page with keywords, it still makes sense to the customer. Otherwise, they will leave your page in no time and all time spent on SEO will be worth just that.

7. Images: a. Don’t use any flash, unless people know your URL and you don’t have to depend on SEO. If you do, use good images that compensate for the lack of flash. Googlebot stops when it sees flash.

b. Did you know that you could put a name to your images? There is something called alternative text. Use this in the best way you can. What is alternative text? In case your image does not show up in a browser, the alternative text describes the image for the user. So, if I have the company logo and that doesn’t show up for some reason, the alternative text will. So, don’t stuff keywords there, but then again, don’t forget to put your company identity / or category in there.

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