8. Age of your URL: This is another factor that Google considers important. A competitor’s site that is less relevant may show up higher if they have been around longer than you. There’s nothing you can do about this though. Once you cross the one year barrier, you will probably be in the same league as your competitors.

Results When we at redBus, India’s largest online bus ticket company, incorporated some of these techniques, we went up on searches for keywords like "bus tickets", "bus tickets online", "online bus tickets", "bus travel", and many more from rank 7 to rank 1. Today if you search for most of the categories related to bus tickets, you will find redBus right on top.

I have simply outlined some extremely basic yet important points. Don’t think this is the end to it. I have simply told you some information you may not find elsewhere.

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