3. Register site with directories, submit optimized pages to search engines a. Free directories and search engines b. Pay-for-inclusion on Yahoo (about $250) c. Optional: pay-per-click advertising

4. Monitor the results, tweaking as needed to increase traffic and improve your position in the search results. SEO is a long-term process...commit to a full year of activity. As you add content and continue your keyword research, you can succeed.

What To Do In The Meantime

Paid search, or pay-per-click advertising, can be very cost-effective, especially if you target a single geography. Using Google AdWords to gain experience and setting up a free Google Analytics account to see where your traffic comes from and what terms convert well, you can gain a lot of insight into search marketing. This data can help you make good decisions about the "why" of your organic SEO work, at the same time it drives customers to your site. I recommend you set your bids high enough to be in the #1, 2 or 3 position. These are the positions that get the clicks.

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