3. Thursday- Post article to site (10 minutes)

4. Friday- Create 3 new versions of article for distribution (30 minutes)

5. Friday- Promote article

The time commitment is small and can be applied consistently. The reason for the different versions of the articles, is to avoid the duplicate content problem online.

It is said that the same article, duplicated on several sites, will not count towards your site.

This has never been proven, however another reason, which is just as important. Having a different version of an article allows for a different density of the keyword to be available. Different versions allow you to also to approach the subject from slightly different angles.

Now because the site collects leads, the first part of the promotion is to let the subscribers, who have agreed to you sending them more information that a new article is posted.

You can send just a short message and title of the article, or part of the article, to encourage visitors. Remember education, information....not a pure sales pitch.

We then promote the article out to several article directories. We did this over a period of 3 months, but started to get results after 60 days. This is the * ONLY * promotion we have done (more is planned). And it has resulted in several top 20 rankings.

So around the rave of 2.0 there are ways to leverage it into your online business without becoming a total web geek. The concepts that work, just the technology involved.

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