6) Your current and future customers are counting on you to be a master at what you are offering them. Unless that offering is web design and consulting, you are shortchanging your most precious commodity by dabbling in the website business. Your time IS money and wouldn’t you rather spend it generating more revenue for your business doing what you do best?

7) A good web professional will co-create with you what you really want and need. You will work as partners and you still get to be as involved or uninvolved as you wish. Most importantly she should be able to offer you ongoing services in a mix that is right for you so that you can get the most out of your investment (this isn’t a build it once and forget it project). If you’re not getting that level of personal service you’re being shortchanged.

As always, the choice is up to you. My experience has been that just as you are a lot happier when you have a doctor mend a broken bone vs. trying to DIY , your business can be that much more joyful when you give yourself permission to bring in the technology experts.

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