I have been working online with pay per click for the past few years but still was unable to earn a sustaining income due to several reasons. One day I came to know about pay per click but even then I didn’t succeed in getting the desired results. The reason behind this failure was that you cannot make every visitor click the Google adsense advertisement.

The concept behind pay per click is that the greater the number of visitors to a website the greater the number of clicks thus resulting in unlimited income. Unfortunately this formula most of the times fails to get desired results. Most of the pay per click affiliates earn meager amount of money.

"Pay per Play" is a revolutionary marketing method that has been around for more than two years but now is gaining a fretter momentum. There are hardly any complaints regarding pay per play. This technology is a threat to Google Adsense and other pay per click programs. Pay per play has the potential to overthrow Google adsense due to its fantastic features. The biggest disadvantage of pay per click is that you cannot force people to click on ads but in pay per play the story is totally different. You will get paid whenever a person visits your website.

PPP is basically a fusion of two techniques i.e. radio advertisement and pay per click. Are you still unable to understand? Ok let me explain the whole process to you. PPP is basically an audio advertisement which you can hear whenever you visit a specific website. You just have to input PPP code in the page you desire. It is a 5 second audio advertisement which does not interrupt the normal working. So visitor will hear a short advertisement once while doing work. The best feature is that net surfer will hear this advertisement only once during a visit to the web page.

Another reason for the success of pay per play is that it is targeted to the specific audience unlike the pop up ads which sometimes seems irrelevant and annoying while working. Voice gives a better representation as compared to written text. It gives a sense of relationship to the listener. If you are a publisher then you can also earn handsome amount of money. You will get 25% of pay per play revenue spent by the advertisers on your website. This is a far better percentage as compared to other pay per click programs. PPP can become a source of residual income because whenever a visitor visits your website unintentionally he will be contributing towards your wealth building.