5. Is the earning potential a match for your goals? Is the plan realistic? This is another question that your gut feeling should help you answer, but you should also use your common sense. If your goal is to earn an extra $5,000, $10,000 or $20,000 per month, what specific actions must you take? Is is something realistic and that you're willing to do? Or, when you break it down, will you need to do something completely unpalatable like make 571 phone calls a day or some other private hell.
6. Is the lifestyle necessary to achieve your goals a good match? This question picks up the previous one. There are many ways to make money. Some of them involve doing things I'm personally not willing to do. For example, cold calling or other forms of chasing prospects. Or having overhead. Or employees.
7. This is the final, but perhaps most critical, question: Is there really a system? Understand what I mean. If you don't automate your business, Henry Ford-style, you don't have a business - you have a job. A system will produce a steady, reliable stream of prospects, and income, day in, day out, without much or any intervention on your part. The more manual labor you must do, the less of a system you have. If you don't have a system, then you will be stuck doing the same tasks and actions over and over, instead of focusing on the important activities, like marketing to bring in more business and income for you. This means you must automate as much of the process as possible.
I hope you keep these questions on the top of your brain next time if you're considering investing in a home-based, network marketing, MLM or other business opportunity.
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