My favorite Internet marketing strategy of all time is article marketing. It keys into one of my talents, writing, and I can use the articles I create time and time again for a multitude of purposes. I tend to be lazy by nature, so anything that lets me create once and get paid, get paid, get paid, etc. is a dream marketing strategy.

I made a firm commitment to writing one article per week in 2003 or so, and now have an entire article library that I use and refer to all the time. Without a doubt, I have to give credit to my article marketing strategy for the success of my business. It has helped me get found online, demonstrate my expertise to my target market, create info products to sell on my website, and get hired by those in need of what I offer.

Here are 15 ways you can repurpose each article you write to make it a workhorse for your business:

1. Publish in your ezine. Every single article I've ever written has appeared as an article in one of my newsletters. My commitment to publishing a weekly email newsletter forced me to commit to writing a new article each week. I'm not sure I would have honored my commitment to article writing had I not forced myself to produce an email newsletter on a weekly basis.

2. Post to your website. Roughly 60% of my traffic comes to my website via keyword searches that match the topics of articles that I've written. I use my online article bank to send both current and prospective clients to my site for additional information on a topic that enhances a recent discussion I've had with them. For maximum usability, index the articles on your website in usable categories that make sense to your target market so that they can easily find your words of expertise when they search for it online.

3. Add to your blog. Every single article that I write for my newsletter is also posted to my blog. Is this overkill, since I already publish an ezine, and do the search engines penalize me for redundant content? Thus far, I've never been penalized for having the same article appear in multiple places. In fact, Google indexes my blog posts within hours as indicated via my Google alerts. Some people love to read and respond to blogs while others would rather read ezines. So, by doing both, I appeal to both audiences with only minutes of extra effort.

4. Publish on social networking community sites. You can't move anywhere online today without running into some social networking site -- MySpace, Facebook Squidoo, etc. Many people are setting up their own social networking communities for niche markets, like the Book Marketing community to which I belong. Post your article to all of the social networking sites in which you participate. Depending on the site, you may be able to post it to your blog on the site, a group blog, a discussion forum, an announcement, etc. Check the rules of the community before posting your first article.

5. Distribute through article banks. Distributing your articles via thousands of article banks and article directories helps you increase your traffic, as Internet searchers might find an article at an article directory initially and then visit your website upon reading your resource box (short bio) at the end of the article. Article submission also establishes your credibility as an expert, especially when you tell a prospective client to Google you and they're amazed by all the references to you online. Lastly, this article marketing strategy helps other print and online publishers locate you and then feature your work (or offer the prospect of other opportunities) in their publication.

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